PlayerUnknown’s Battlegrounds (PUBG) ist ein Mehrspieler-Shooter, der vom Bluehole-Studio PUBG Corporation entwickelt und vertrieben wird. Das Spiel wurde am 23. März 2017 als Steam-Early-Access-Titel für Windows veröffentlicht. Am 20. Dezember 2017 wurde die Early-Access-Phase der PC-Version beendet und Version 1.0 veröffentlicht. Mit dem Zusatztitel Game Preview Edition erschien am 12. Dezember 2017 eine Vorabversion für die Xbox One. Am 19. März 2018 erschien weltweit eine Mobile-Version namens PUBG Mobile für iOS und Android. Eine Konsolenumsetzung für die Xbox One wurde am 4. September 2018 und für die PlayStation 4 am 7. Dezember 2018 veröffentlicht. Am 28. April 2020 wurde das Spiel auch für Abonnenten des Google-Stadia-Services verfügbar gemacht.

A survey on gaming behavior in the US has delivered an interesting realization. Apparently, most players from the generations of Millennials and Generation Z fans of Mobile Games are on smartphones. How exactly the numbers fail, what could be lying and what that means for gaming, you will learn here on myMMO!

What is this study? The analysis company TapJoy (via TapJoy), which deals with mobile games, has published a survey report. Especially with the gaming habits of the current parent generation in the US, ie Millennials from the vintages in 1981 and 1996. There were surveyed 5,498 people.

What are the results? In summary, the survey comes to the following results for the primary gaming platforms of the Millennials:

90 percent of respondents play on smartphones 31 percent also use consoles and handhelds 23 percent Zock on the PC

The numbers are therefore stirring that various players were quite several platforms and not asked for the sole platform.

Thus, according to the study, they are quite close to the next-generation gaming behavior, the youth of Genration Z.

According to the study, 64 percent of the competing players gamble very often on the phone. At the generation Z it is 62 percent.

What is the big spread of mobile games?

What are the reasons? The spread of mobile games in these two generations come according to TapJoy therefore that Millennials as well as members of the Generation Z are both very technical affinity and smartphones are widespread and used excessively.

You have a unique perspective: you remember life in front of the internet, but can not imagine a life without internet. And they are the same technical affinity and depending on their mobile devices such as the generation z, especially when it comes to games and shopping.

Lauren Baca, Senior Director of Marketing at TapJoy

What is played? According to Tapjoy Free2Play games, which have seen you either in funny advertising banners or friends. The most popular genres are:

Action and Adventure Games Puzzles and Match 3 Role playing Word puzzle Battle Royale

Especially the latter genre is very popular with games like Cod Mobile, Fortnite and Pubg Mobile.

How does the Corona pandemic pure pure? The Corona pandemic seems to have even further strengthened the mobile gaming behavior according to TapJoy. 73% of respondents said they gamble more mobile games due to the pandemic. 59% have downloaded new games apps at the time of the survey and 60% claim that they will continue their new game habit, even after a possible dandemic decay.

Incidentally, my Millennial parent generation also includes Meinmomme Jürgen Horn, who also developed a preference for mobile games such as Moonlight Sculptor or the new Marvel Future Revolution. Because for a round on the phone you do not have to go into the room with the calculator and can play a bit at any time and everywhere is just time.

What could that mean for the future? The high popularity of mobile games makes it possible to conclude that playing on the smartphone will also take an ever-increasing share of gaming in the foreseeable future. Mobile games have long been no longer exclusively casual puzzle games, but more and more complex graphic blasts that are hardly distinguish from games on consoles or PC.

In addition, there are always better smartphones suitable for the gaming, such as the new folding phones, which also offer more game comfort with particularly large screens. There are also useful gadgets, such as special controllers, with which one can make a common smartphone to a kind of switch.

Furthermore, more and more major studios are pushing into the mobile segment with their AAA titles. Including the upcoming Diablo Immortal or the planned mobile version of the Battle Royale Hits Apex Legends. And maybe we will eventually see a high-quality mobile version of WOW.

So much to the study by TapJoy on Mobile Gaming in Millennials and Generation, Z. Are you also a large mobile fan or falling out of the frame because you do not respond to mobile games at all? Let us know in the comments.

For those who are still looking for the ideal mobile game: the 9 best mobile MMORPGs for iOS and Android 2021.