[Moon Young-soo Moon Young-soo reporter] 2D game character debuts as a model.

Neptune subsidiary Pretty Visi (CEO Yoon Nara) signed a formal contract with the model agency 'Major Artist', the main character of the mobile game 'Love Men Holic', and signed a collaboration contract with the famous fashion designer brand 'Gridders'. It was announced on the 8th.

There are many cases where characters in animation and games have collaborated with the brand, but this is the first time that 2D game characters belong to the actual model agency and signed a collaborative contract with fashion designer brands.

Jung Hai is an official agency model that can be equally active in various fields where actual models are active, such as Ambassadors, pictorials and magazine models of other brands. He is not only a representative model of Dears for a season, but he will face his face as an official model where the Dears brand is exposed. In the future, the company plans to carry out collaboration projects in stages, including donation of some of the costumes and sales revenue with the motif.

The major artist signed a model contract because it is likely that Jung Hi's story and fandom will make trends in a variety of forms than real models or digital humanities.

Gridders debuted in the New York Fashion Week in February in collaboration with LG's AI Human Tilda, which was launched in 2009. Gridders signed a collaboration contract with 2D character Jung Hai, who decided to lead the trend following Tilda, and signed a collaboration contract.

Yoon Nara's Pretty Visge CEO said, It is thanks to the fans who love Love Men Holic that Korean women's women's game 2D characters are recognized as a formal model and collaborate with famous fashion brands. I will do my best to expand the area of activity.

Meanwhile, Loveian Holic was released in October 2020 and exceeded the global 1.8 million downloads, and the short foam video platform Tiktok's Loveian Holic and the character hashtags are currently more than 90 million views.