The powerful business platform iron source (IS: IS) for the app economy will participate in the Busan International Advertising 2022, which will be held in BEXCO, Busan from August 25, to introduce major platforms that support app and game business growth. It was officially announced today that it plans to promote advertising related solutions.

The Busan International Advertising Festival, which will be held for three days from August 25 to 27, is the largest advertising festival in Asia, which has returned offline in three years, and the only advertisement in Korea, which is 15 times this year. It is a creation & technology convergence festival that shares creative solutions to change the world, and has become an advertisement festival for people around the world with creativity and ideas beyond only advertisers who are engaged in advertisers. This year, it will be held in the form of online and offline hybrids on the theme of 'finding extraordinary ideas that will change the world.'

Iron Sauce participates in the 'Global Conference Lecture' for the participants, including the 'Business Booth' operation to share meetings with officials who will be interested in advertising-related solutions and various functions and professional consulting at Busan International Advertising Festival 2022. We plan to introduce everything about successful mobile advertising materials.

Conference speakers were invited by Iron Sauce Lee Dong-hoon's business development team and Iron Source Luna Strategic Partnership Kim Dan-ah, and they will present their presentations on the 27th with the theme of 'Successful mobile advertising is different from material'.

In the conference session, from the recent trend of the mobile advertising market to the best practices of advertising materials planning that can catch users' attention in apps and games, test analysis through testing and optimization tips based on data to know mobile advertisements I will introduce it. In addition, in line with the reputation of the International Advertising Festival, Korean and English concurrent interpretation considering participants in global events will be provided, and it will be able to participate in lectures freely in the online and offline hybrid methods.

Kim Se-jun, president of Iron Source Korea, said, It is an external offline event that formally established the Iron Source Korea subsidiary in early July and is the first to conduct. 'Mobile advertising' is now a must-see strategy for the success of the app business, not only is a promotional means of informing apps and games, but also contributes to whether the app can grow into a business. Through the Busan International Advertising Festival, we introduced global officials to the global officials and introduced the mobile advertising know-how and trends that Iron Sauce has been built, and decided to participate in the event to spread the comprehensive platform of Iron Sauce. As an app business platform as an app business platform by promoting the main solutions such as the industry's only app marketing platform Iron Source Luna, which supports the offer wall of Tapzoy and the gradual growth of the app, which has been acquired last year from the source medium level play, and explores business opportunities with global participants. We plan to build a firm position.