Are you in the market for some new furnishings for your home or guild hall in Elder Scrolls Online? Look no further than the Golden Vendor inside the Hollow City in Cold Harbor. This week, the vendor has a variety of merchant signs available for purchase, but are they worth it?

• Iceheart set
• Sentinel set
• Automatons Ring
• Thunderbug Ring 

The main pro of buying these signs is their relatively cheap Eso Gold and the fact that they come in many different themes. However, better versions of these signs are available from running Dire Frost. While they may be resold for a hefty profit, they may not be worth it in the long run.

Iceheart set

If you're in need of some new gear, the Iceheart set is a great option for tanking in solo arenas or PVP. This set is from the base game and can be obtained from a simple dungeon. However, it's recommended to run the dungeon to obtain the helmet instead of purchasing it from the vendor.

Sentinel set

Another set available is the Sentinel set, which allows you to heal yourself and an ally. While this set is useful, there are better versions available. Rama's Curse is an interesting set that reduces damage taken from environmental traps by 40% and has a chance to create a desecrated ground when dealing damage.

Automatons Ring

The Automatons Ring is a flat buff that gives you 400 weapons and spells damage to physical and bleeds damage abilities. While this could be useful in a Werewolf build, there are better ways to obtain resources. The Imperial set is underrated for four-man content, as it grants a shield to you and your group when taking damage.

Thunderbug Ring 

the Thunderbug Ring is an interesting set but not very successful in combat. It's better used for its comedic effect.

In summary, while the Golden Vendor in Cold Harbor has some great options for furnishings and gear, it's important to weigh the pros and cons before making a purchase. Some items are better obtained through running dungeons or finding better versions elsewhere.