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Nexon showcase that has changed from time to communication from delivery

Last year, it was a time when the conflict between the user and the game company was so sharp that it was difficult to find an allegations. And Nexon was at the center. Mabinogi began at 2 pm and passed over midnight that day, 14 hours and MapleStory also held a 8-hour user meeting. The problem that came to the surface was a probability-type item, but there was a frustration and distrust of the crew of the users who had accumulated over the years.

In fact, the old Nexon showcase was focusing on delivering the prepared information unilaterally. Prior to Corona 19, showcases were often conducted offline, and in general, it was usually compressed of the core information within an hour, even if it was long in 2-30 minutes, and also served as a separate event for the user who visited the site. Online showcases were also focused on one-sided introduction than interactive communication in about an hour. There was a lack of sufficient explanation of 'why you change this part' and 'Why do you not improve this'.

Then Nexon is now different. First of all, there is a difference from the showcase time. In the case of Maple Story, the 'Winter Showcase' itself, which was held in December last year, was about 1 hour, but in January of this year, the live broadcast 'Live Talk' was held for more than two hours. Maple Story Kang Won-ki's Divactor further told a story that could not be done in Live Talk through a 10-minute video. The summer showcase, which was held in June of this year, was also live for three hours.

Subsequently, Mabinogi, the main character of the 14-hour conference, filled the main contents of the update in the summer showcase in June, and responded directly to the online visitors and online viewers. In fact, the Mabinogi's summer update has been more positive than before, not only in the showcase and the content introduced in the game. Nexon said in July that new users increased more than doubled compared to the same period last year.

Dungeon & Fighter, which was not last year but lost trust due to cheating committed by all employees last year, was also divided to show a change after Yoon Myung-jin's return. The 2021 Dunpa Festival (December 19, 2021), which was the first showcase after returning, and the Dunparo 2022 Summer, which was held in June, were live for more than 3 hours. In particular, the Dunpa Festival, which was held last year, had many opinions that it was cool to solve the frustration that users felt during the play.

It's not just time to change. If you only increase your time, and you don't want to hear, you will be criticized for being long and no stall. However, the contents also appeared on each game development, which also appeared in live broadcasts, and the reason for introducing new contents, planning intentions and backgrounds, and real-time questions. There is a trace of trying to tell a story that users will understand. This included a description of areas that could not be introduced or at present, and a description of the reason and supplementary measures if a mistake occurred.

The showcase online was also effective. In fact, Dungeon & Fighter Yoon Myung-jin, director of the Dunpa Festival, which was released on December 31 last year, said, Because of the non-face-to-face, I can spend a little time. In the past, adventurers (users) are sitting, and it is hard to make a presentation for more than an hour. I thought it was a good opportunity to be able to talk about what I thought by doing now.

The improvement is not just video or broadcast. In the case of Maple Story and Mabinogi, there is a 'notification board' that summarizes the improvement, application schedule, and application requested by users through each game official website, and Maple Story can verify the probability-type item results through 'Nexon Now' The service is in operation. In the case of Dunpa, Director Yoon Myung-jin delivers the related contents directly through the developer note to the official website when the main matters occur. You don't meet users in person like showcases and meetings, but it's another way of communication through online.

Nexon's

Thanks to this year's efforts, the reaction of the users has become softer. Last year's meeting was very heavy, and the emotions of the users and the crew deepened and the day was coming and going. But the recent atmosphere has changed. In particular, Maple Story Kang Won-ki, who had been criticized last year, regularly proceeded with the showcase presentation as well as real-time broadcasting with users, and the external reviews were relatively positive. Basically, the broadcast contents were faithful and I didn't intend, but the meme called 'Mukbang YouTuber Wongki' came to mind.

Nexon games are not 100% perfect now, and they have to try to solve the accumulated problems for years. Nevertheless, if 'I can't believe in the production team', you can realize that 'let's trust and wait,' in the official website bulletin board, major game community posts, and official video comments. If you do not want to break down the trust that is accumulating little by little, it is necessary to maintain the action of 'I will communicate sincerely' in the future.

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